People seeking to advertise during the superbowl this year payed a cool 3 million dollars for 30 seconds of exposure. If you think about it. We really get Billy for a bargain. He gives us way more than thirty seconds. I'm amazed they were willing to pay that much during a recession market. I guess these companies really believe that any exposure, even if it is brief, will influence those being exposed. They put their money where their mouth is by paying massive sums to advertise to what is one of the most massive audiences gathered together at one time.
So what did these companies do? Did they spend those hundred thousand dollar seconds trying to explain exactly what their product was? Nope. They punched a koala in the face, removed a woman's clothing with the amazing power of a tortilla chip, or even better, hurled a snowglobe at a boss and an employee out of a window. They tried their best to make their product appear fun, desirable, even sexy. We don't really need to know what the product really is as long as we know that it can make us happy, popular or brave. Advertisers know that they only need a few seconds with us. they know those seconds don't even have to be informative if they can find a way to make those seconds memorable.
How do you make something memorable? The easiest way is through shock. The problem is, the more we have been shocked, the less shockable we are in the future. So now the bar must be raised. So, as you and your family are watching a show that is clean, you must be prepared to change the channel away from the commercials that aren't
Our adversary runs the greatest advertising campaign in existence. he has always known that any product is easy to sell once it has been dressed with the right attitude. In the hands of the snake a fruit becomes a symbol of wisdom power and freedom in the garden despite our Father telling us eating it will lead to death. If Satan can just get an audience with us for a single precious second, he can change us for a lifetime.
Exposure... We believe a thing will be exciting and discover that wrapped in that blanket of excitement is a barbed hook of enslavement. Take your cell phone for instance. We polled you to see how often you are giving and receiving text messages. Let me throw out a way that the technology is being twisted. "According to researchers at Rochester Technology of Institute almost one-third of teens in grades 10-12 have sent or received sexual content. For children in grades 4-6, that number is one in ten." In a report from the associated press, "This month in Greensburg, Pa., three high school girls who sent seminude photos and four male students who received them were all hit with child pornography charges. And in Newark, Ohio, a 15-year-old high school girl faced similar charges for sending her own racy cellphone photos to classmates." Notice that just by having the image on the phone, whether you sent it or not, you can face charges. Excitement leading to enslavement.
Chances are, you've been exposed. Chances are, you have exposed others. You heard that it was exciting harmless flirtatious fun. Don't eat that fruit.
This is where you may want to comment anonymously. Let us know if this going on in your school. Has anyone sent you a sext message or tried to share one they got with you? How hard is it not to be exposed?
Thursday, February 05, 2009
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